Why Design a Logo for Your Business?
Through all the marketing that you do for your business, your logo will always be the focal point. Having a professional, effective and memorable logo is crucial. It is your 15 second sales man. “WHAT”? Is what you may be thinking. Here is what that means:
Your Logo Design is the first impression a potential client has of your business. In that first glance – that first 15 seconds (see now? : ) - your business logo will be the thing that makes your business stand out and be identifiable, and a high-quality logo will stand for your business viewpoint. A logo can comprise your business name, your company message or stand alone as an identifiable image. Your logo design will be printed on all of your business stationary, company vehicles, shopping bags, media advertisements, your website and of course your business sign. Other than looking attractive with a lovely business logo design, your business will appear all the more professional to consumers. It gives your business validity. Don’t believe me? Well the research has been done, but think to yourself…if you pass a business whose sign looks old, needs a paint job and overall is not appealing …do you really want to walk in the front door?
Characteristics of a Good Logo Design
When you are designing your business logo, keep the following items in mind:
Aesthetic Appeal: A simple logo is frequently the best as customers will remember it and it will be easier to read if the font is fairly plain. Decide on colors that are appealing, simple and compliment one another. Stay away from and logo design with lots of colors that scream at your clients. Having a nice accent color isn’t bad, but the overall colors scheme should not be glaring.
Business Type: Your logo design should easily express what type of business you have. You should design a logo with your overall business feel in mind. If yours is a serious corporate investment firm, your clients want you sign design and logo design to reflect that with conventional colors and clean lines. If you run children’s toy store then something cute and appealing for kids and parents would be the right choice.
Price: How much you can expend on your logo design will depend completely on your business and your budget. Its important to get it right though, before you order your business sign, your letter heads, business cards etc. It’s cheaper to invest a little in your logo design upfront instead of having to re-order all these items at a later date. The great thing tough is that there are so many places to design a logo online, order a pre-made logo online and just tweak it to your businesses preferences.
But in the meantime if you’re just exploring your logo design options, you can start here with a few of the logo design services and logo design websites we’ve listed: