Mall Signs and Shopping Center Signage
Mall Signs: What to Expect
A mall sign needs to be dynamic and visible from the road. This can be accomplished by large logos and texts, or by neon lights. The purpose of the sign is to attract customers to the mall. It needs to be classic and innovative at the same time. When choosing a mall sign, the design is very important, because it will be representing the mall’s goal from the outside. It needs to promote a luxurious and significant image. Mall signs also range in height and size. Taller signs are best for attracting drivers. A well manicured sign is best for the entrance of the mall. Officials should choose the mall’s signs carefully based on its location and purpose.
What Should it Say?
A good mall sign will feature its name, logo, and location. It should be tastefully designed so that it blends in with the surrounding architecture. The font and colors will need to be easily read from far away. The sign can even feature LED lighting to provide additional information like special events or the time and date. As long as the sign looks like its been made with expert care and knowledge it will significantly add to the mall’s outdoor aesthetics.
Are There are Special Requirements for a Mall Signs?
There are no country wide specifics when it comes to requirements for a mall’s sign as it will depend on the location of the mall. Therefore, consult local authorities before anything is erected. One of the most important things is that the sign is safely constructed and raised. In that sense, it will need to meet building codes in order to make sure that it is stable. Nothing would be worse than a sign coming down in the middle of a windy storm! Mall officials will need to make sure that the contractors will be able to secure the sign so that nobody will get hurt.
What Aspects Should be Considered When Choosing a Sign
There are many things that officials should consider when choosing the right sign for the mall. Will the sign use LED? If so, will the LED be multi-colored or a single color? How tall will the sign be? What is going on the sign? The questions like these can easily be answered in a meeting prior to the decision. This way everyone will be on the same page once it becomes time to make a final choice.
If there are any logos that need to be designed or texts written, then mall officials should outsource an advertising company to create this information. This will keep the mall’s sign looking fresh and updated. Nothing is worse than installing a new sign with a logo from the 1980′s. LED signs can also draw more attention to a sign. The can provide full color images of events held at the mall in full color. If it is time to update the logo, then do it before even thinking of the type of sign that needs to be used.
A mall is more than likely going to need more than one sign. Therefore, is each sign going to look the same? Will they all feature the same logo and be at the same height? These questions also need to be answered. Many malls have the high rise sign for motorists to see, and a more classic looking entrance sign. The high rise sign should be simple and easy to read. At most, it is directing people where to go. It is not providing important information or mall details. It is purely the “logo” sign.
However, the entrance sign should be a little more detailed. It should feature a well designed board, and enough information to direct shoppers. An entrance sign also needs to be surrounded by well manicured plants and flowers. This will make the entrance more welcoming and pretty. People want to go to a mall where they can expect a wonderful and luxurious afternoon shopping. A sloppy entrance sign placed above weeds and uncut grass will not give the right impression. Thus, officials will need to make sure that the sign is placed somewhere pretty that can easily be maintained.
When Should a High Rise Mall Sign be Used?
High rise mall signs are over forty-five feet tall. This are best used to attract the attention of drivers who are far away or an interstate. A high rise sign is able to alert a driver to a mall’s location. Therefore, they are able to determine the best way to get there via a particular road or exit. High rise signs are ideal for malls that are located in a congested or crowded downtown area. The sign will help people get there without having to get lost.
In conclusion, a good mall sign needs to be easily identifiable and clear from number of locations. The sign should be visible in bad weather and at night if it has the proper lighting system. Ultimately, a good mall sign will easily direct drivers to its location so that they can begin their shopping.