Those signs that don’t look so big…..until you get right up to them. We see them from really far away as we trucking along the interstates to where our journey’s take us. It’s the signs peeking above the tree line and beckoning us to “Stop In” or eat at “Cracker Barrel” on an otherwise lonely stretch of road. If your business needs a sign that can be seen from the interstate, in most places that means high rise sign is needed. However if your location has really great exposure then you might be able to get a standard road sign , pylon sign or even a monument sign that will still offer good visibility to your existing and potential clients.
How to Draw Attention to Interstate Signs
Keep it simple. Drivers who are traversing at high speeds do not have time to take in a complicated or lengthy message. Your interstate signage must be able to be read and understood in about five seconds. If you’re lucky and your interstate sign can be seen for a long period of time then your overall design options are more varied because your viewers have a longer exposure time to read your sign.
Make it legible. The height of, distance from and speed with which your viewers are passing by your sign will determine what size the lettering should be in order to ensure that passersby will be able to read the sign message.
Good Color Selection. It is important that you choose a simple clean design prefering with contrasting colors. Blues on purples or yellows on orange do not contrast well enough for the message, lettering or logo on your sign to really stand out. Work closely with your sign company to ensure the end design is one that will stand out quickly and clearly to your audience.
Be Unique. Like all things in this world, to be successful your sign has to be memorable. So long as you keep the items above in mind, use your imagination to create a really unique and interesting sign that people will easily remember. That’s how your interstate sign becomes the local landmark!
Kinds of Interstate Signs
There are of course the standard “over-the-road” interstate signs that many people think of. Those are not the signs we generally furnish and install, but we can. Those signs are generally contracted out by your local state departments and must adhere to the highway safety regulations There is some advertising potential on these types of exit signs and “Food/Lodging” signs along the interstate, but to get your sign on those you just need to contact you local Department of Transportation. These signs are reflective and this sign technology can be applied to any type of signage you might want for your facility.
Digital traffic signs with Light Emitting Diodes (LED) are another type. These LED signs are composed of little tiny lights that combine together to form letters and words. This is also considered as makers of instant messages and can be controlled from a remote location. These you’ll find installed permanently for standard warning messages or trailer-mounted models that are used for construction zones.
There are many advantages in regards with the use of interstate signs. Commuters see this everyday as they move to and fro to their place of work and place of residence. As far as exposure that’s not too many places that can offer your facility more exposure than along a well traveled highway.
These are very effective in that people often find these interstate signs as landmarks and this stays in their mind with frequent exposure. Consumers often think of the ads they have seen when they are about to purchase a product or service. This has been proven successful for most travel agencies and they always find ways to place their advertisements in strategic locations. This works best for both an Internet Company and a brick-and-mortar store.
It is truly effective to utilize interstate signs for your advertising needs. You only have to find the best interstate sign make who will give you pointers on how to make your sign attractive. You can save more if you are able to negotiate a deal with numerous signs. This has worked for many businesses already. Your business will flourish and your business will grow if you use interstate signs.