Gas Station Signs
Gas station signs are generally referring to the main ID sign or road signs that identify the gas station. The next level of gas station signage is the Canopy Signs, Building Signs, Car Wash Signs and Pump Signs. Synergy Signs Offers all of these types of signs.
Please see our Gas Station Branding page for additional information.
We get a lot of inquiries regarding signage for gas stations. However, many of those inquires are referring not the the sign products noted about that we specialize in, but the digitized signs that you find on so many gas pumps. Below is an article with some interesting information on those type of signs.
Digital Signs and Gas Stations Signs
The digital signage industry has spread across different industries. This has even reached the petrol pumps, and this has sprouted out with gas station signs. More and more gas stations are joining the bandwagon of increasing its sales through digital signage. They desire to have spending increased at the petrol or gas pump.
The advertising industry of gas station signs is approximately worth over $3 billion. This is of course dependent on the time spent by a regular customer in filling up the vehicle. Customers would rather watch TV than stare at the price he has to pay for the gas. This makes gas stations signs a lucrative business.
Gas stations and convenience store owners find that gas station signs are the most cost-effective way of catching the attention of customers. These allow the customers to purchase additional merchandise after having their car tank full of gas.
Gas pump signs are not restricted to advertising but it includes news bulletins, sports news, weather reports that can make the experience of consumer a good one. It takes around 5 to 10 minutes to fill the car up with gas and this is dependent on the amount of gas being put into the vehicle. This waiting period has all the advantages of being bombarded with advertisements from the advertiser as there is nothing to do while waiting.
There are different revenues that can be obtained by gas station owners. Some owners use gas station signs to promote their in-store merchandise which has proven its profitability. The second revenue source that these gas station owners have is to sell advertising space to local businesses.
The screen can be split into different sectors with various sizes and shapes. The digital signage system provides one for news, one for local weather, another for RSS feeds, and the other is for video promotions on in-store products or local businesses.
Digital signage is changing the traditional way of advertising. However, there is an issue regarding the use of audio as some people find it an invasion of their privacy.
The solution for this dilemma is to offer the pump user the choice of pressing the button that mutes the audio if he does not want to listen. This gives full control to the person of what he desires to hear.
The digital signage industry also has branched out with gas station TV industry. There are now an estimated 1,000 gas stations installing gas pump signs.
Researches have shown that 89% plan to watch or listen to gas station television stations when they have the next visit to the gas station. There are gas station TVs that catch the attention of the consumers with their informative, entertaining, and engaging content through 20 inch LCD displays.
There are different technologies for these:
Day parting provides gas station owners to promote specific products during different times of the day. A coffee drink can be displayed during morning drive time hours while a soda drink can be advertised during lunch.
Dispensing is when gas station owners specifically target a group of people with relevant products.
Gas stations have become extensions of traditional brick-and-mortar stores. These are able to provide marketing messages to customers in gas stations by installing gas pump signs.
Gas station signs do not only promote businesses. These can also decrease and prevent accidents that ensure the safety of everyone.
Gas stations can create message signs that can be changed and updated as many times a day as needed. Safety warnings can be posted.
Gas stations also have insurance policies that they need to follow in order to file a claim in case of unwarranted accidents. Customers Not Permitted Signs and Labels are installed in order that customer will stay in designated areas.
Bilingual signs can ensure the safety of everyone. There are various Bilingual Danger Signs to choose from.
Ways on How to Increase Sales
The gas pump sign television displays must be at eye level and sunlight readable. This can be done with the use of a reflective viewing window on the gas pump enclosure. The consumer can be provided with a broadcast TV experience by providing both video and audio form internal speakers. The average time to fill up is around 5 to 7 minutes, so the content should finish within 5 to 7 minutes. A media player can be used to store the media so that it can be easily updated.
Gas station signs are slowly making its way to the top of the digital signage industry. Gas station owners see the importance of gas station signs in increasing the revenues of the service station. Sales and profits can be increased by advertising in-store merchandise or they can sell spaces for local industries. This works well for service stations in their sales.